Identity

Italiano

CCS is the Swiss Cultural Centre, inaugurated in Milan in 1997. We applied ourselves with particolar zeal to the search for a co-ordinated image - from the study of the logo, to headed notepaper and all the rest - for this institution, the influential centre for the propagation of the Swiss culture throughout the world. It helped us to feel closer to our homeland, which on clear days appears 50 kilometres away through the windows of the Swiss skyscraper, announced by an all-white visiting card: its mountains.

Invitation to the exhibition Franco Beltrametti

Invitation to the exhibition
Flor Garduno

Invitation to the exhibition Gianfredo Camesi

Invitation to the exhibition
Barbara Fässler

Invitation to the exhibition
Transalpinarchitettura

Invitation to the exhibition
Christian Denzler

Invitation to the exhibition Cecile Wick

Invitation to the exhibition
Jürg Hasler

Invitation to the exhibition
Miniere e giacimenti

Invitation to the exhibition
Kurt Blum, 42x42 cm

Invitation to the exhibition
Giorgio Soavi, 42x42 cm

Invitation to the exhibition
Europalette, 42x42 cm

Invitation
to the exhibition
Noise and silence,
42x42 cm

Film review program
of Alain Tanner

The Swiss Institute in Rome is the hub of the Swiss cultural centres in Italy. We were asked to create its new visual identity following the huge success of that produced previously for the Centro Culturale Svizzero in Milan. We are extremely proud to have done this.

Invitation to the exhibition
Giovanni Orelli

Invitation
to the exhibition Le Amai

Invitation to
the exhibition Roses

Poster invitation to
the exhibition Sublime

Poster for the exhibition
Cecile Wick and Lars Müller
in Venice

Program
for 60 years ISR

Corporate Design for the presence of Switzerland in Genoa European Capital of Culture in 2004

Corporate Design
for Parisotto+Formenton
Architects

P+F Parisotto+Formenton.
Domestic atmospheres.
Edited by Marco Mulazzani and Paolo Utimpergher,
published by Electa, 2015

Rarely has a new logo for a large internationally known company gained such a strong position as in the case of Stefanel. Just one month after it appeared most of those interviewed no longer remembered the previous logo. The new Stefanel carrier bag has remained unchanged for years thanks to the impact of its message. The Megakids logo was created for children’s and toddlers’ clothing using a similar approach, the client was as happy as a sandman.

We have been creating the image of one of Italy’s best-known and most prestigious furnishing companies for 15 years. Molteni is a modern and dynamic firm full of verve and has always stimulated us with a host of projects. Here, we show just an invitation to the Furniture Fairs in Milan and Cologne plus pages from its Giornalone, published regularly for the Milan Furniture Fair.